Independent brand, marketing + creative consultancy

Make complexity
compelling.

Brand strategy, marketing and creative direction for businesses navigating change.

Scroll to untangle↓
01 / The moment

Things got
complicated.

Your business grew.

Your audience changed.

You’re entering a new market.

The offer evolved.

Your brands multiplied.

Or what once made sense simply doesn’t anymore.

That’s usually when I come in.

I help leadership teams work through the complexity, find the clearest way forward, and translate it into brand, marketing and creative that people can understand and act on.

02 / What Vernonical does

From knotty
to clear.

Three connected capabilities. One strategic throughline.

01
UNDERSTAND

Strategy &
alignment

Get clear on where you’re going and what matters.

  • Brand strategy
  • Business and brand workshops
  • Portfolio strategy
  • Customer experience
  • Strategic direction
02
CLARIFY

Positioning &
marketing

Make the value easier to understand and easier to sell.

  • Positioning
  • Value propositions
  • Messaging
  • Go to market strategy
  • Marketing direction
03
EXPRESS

Creative
direction

Turn the strategy into something people can see, experience and believe.

  • Creative direction
  • Campaigns
  • Websites
  • Presentations
  • Experiences and content
03 / The signal

Call when it’s
complicated.

01

You’re entering a new market but aren’t sure how to position the business.

02

Your company has evolved faster than your brand.

03

You have multiple products, audiences or brands and the story isn’t adding up.

04

Your leadership team knows something needs to change but hasn’t aligned on what.

05

You know the strategy, but it gets lost when it reaches marketing and creative.

06

You have an important pitch, launch or business moment coming up and need to make the story land.

04 / Selected work

Different challenges.
Same job.

Selected examples of complex stories made clearer, stronger and more useful.

MULTI-CATEGORY CPGTurning competing priorities into a shared strategic direction.Brand strategy, leadership alignment and portfolio direction.
PROCUREMENT STARTUPClarifying a complex proposition and building the marketing approach around it.Positioning, messaging and marketing direction.
B2B CPGTranslating strategy into creative direction for a commercial audience.Strategic messaging and creative direction.
COMPLEX PROPOSALStructuring dense information so decision makers could quickly find and understand the strongest story.Information architecture, visual design and presentation.
05 / About

Senior thinking.
Without the overhead.

Vernonical is an independent brand and marketing consultancy led by Emily Vernon.

15+ years shaping brands, marketing and creative direction across global businesses, growing companies and startups.

I work with businesses that need clarity at important moments of change, without building a large agency team around every problem.

More about Emily ↗︎
Selected experience
RECKITT
IHG
ESTÉE LAUDER
NIKE
Let’s talk

Got something
complicated?

Let’s make it compelling.

Start a conversation ↗︎